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eBay Launching Pre-Loved Fashion Week
Induja from Trace
September 05, 2024
Happy Thursday!
We’re excited to kick off our newsletter this week with a discussion on what’s going on in the industry. This week we’ll highlight the upcoming pre-loved fashion week.
We’ll also dive deeper to refresh on what circular economy is and close out with our brand spotlight and company highlights. Thanks for reading!
Headlines
eBay, the popular online resale platform, has partnered with the British Fashion Council (BFC) and the Council of Fashion Designers of America (CFDA) to launch its first-ever Pre-Loved Fashion Week across London and New York.
The event will feature a live, shoppable runway show called "Endless Runway”, showcasing pre-loved designer pieces from brands like Off-White and Vivienne Westwood. The goal of these shows, curated by fashion creatives in each city, is to make high-end fashion more accessible to a wider audience while promoting sustainable and circular fashion choices.
Customers will also be able to purchase these pieces throughout the week. Currently, Ebay estimates about 40% of its inventory is preloved and refurbished products. The official New York show is streaming today at 12PM ET. The London show will be held the following week on September 12th. These events are set to coincide with the official fashion weeks in their respective cities.
High profile events in this space ahead of key fashion weeks indicate the shift towards normalizing sustainable and second-hand fashion within the industry.
Read more here about the event.
Analysis of the Week
Let’s dive deeper into understanding what circular economy is and how it applies in the fashion industry. A common way to define circular economy is by the following three principles.
Circular Economy Principle | Meaning | Usage in Sustainable Fashion |
Eliminate Waste and Production | The design and creation of the product minimizes waste generation. This can also include aspects of the packaging and distribution of a product. | Using materials that require fewer resources (e.g., water, energy) during production and create less waste in the process, Using Biodegradable packaging |
Circulate Products & Materials | Products are designed to last longer, reducing the need for frequent replacement. Products can also stay in use longer after their initial usage as a raw material or a component. | Designing durable clothing that can withstand wear and tear, Repair services for damaged clothes, Second-hand markets for fashion, and Upcycling old clothing |
Regenerate Nature | Instead of continuously degrading nature, the production process builds natural capital | Using regenerative agriculture for cotton production, or adopting renewable energy in manufacturing |
Brand Spotlight
Learn about one of the sustainable brands on Trace’s marketplace!
Check out today’s featured brand: Seeds & Stories
Seeds & Stories seeks to empower rural women through regenerative fashion.
In 2018, the founder, Margarida came across the town of Bigodi in Uganda and learned about the traditional basket weaving practices of the local women artisans. Over the next few years, she learned about the economic and social issues within the community that affected the women, and worked with local community leaders on identifying ways to help the local women and community as a whole develop their economy and find income sources outside of tourism that worked in harmony with nature.
Seeds and Stories is currently focused on developing quality hand-made products that support the livelihoods of women artisans in Bigodi, as well as new training programs that provide skills and environmental knowledge to the broader community.
Seeds & Stories artisans use local raw materials such as palm leaf, millet straws, papyrus, and banana fiber that have regenerative properties in local ecosystems, namely increasing soil fertility and enhancing biodiversity.
Their long-term objectives are to provide sustainable livelihoods for local women, create greater food security, advance gender equality, and promote environmental regeneration.
Innovation in Fashion
Hush - Now a B-Corp certified, Aussie inspired laid-back fashion brand which emphasizes circularity, sustainable packaging, and good clothing aftercare practices
Sci-Lume Labs - Company developing Bylon, a recyclable and biodegradable fabric designed to replace traditionally unsustainable fabrics such as nylon and polyester
Ganni - B-Corp certified sustainable fashion brand which seeks to minimize their social and environmental impact while providing transparency to their consumers
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