Welcome to Trace's First Newsletter

Welcome to our first newsletter! We will be using this newsletter to share updates on where we’re headed, spotlight our brands, and discuss what’s going on in the world of sustainable fashion. Keep an eye out every other Thursday for an update.

We want to start by talking about why we built Trace. The fashion industry has a significant role to play in the battle against climate change. The rise of overconsumption, due to the influence of social media and rapidly evolving trends, paired with the growing popularity of fast fashion brands has accelerated the negative impact of the fashion industry.

Amidst the chaos, our founders started to discover the true impact of every purchase they made, and wanted to find ways to reduce their own carbon footprint and contribution to this global problem. However, they discovered that as a consumer it's difficult to know where to look. Many large brands today market themselves as becoming more sustainable, but the industry is still not very transparent, and many smaller truly sustainable brands need a better way to reach sustainable consumers.

This ignited our idea to create a space where consumers can not only connect with sustainable brands, but easily trace their own environmental impact, embracing circularity in their daily lives.

We’re excited to show you what’s coming next! Stay tuned to learn more about what exciting product features we plan to roll out.

If you want to learn more about fashion, sustainability, or Trace, subscribe to our newsletter!